-
What is driving the dOOH surge?
Traditional OOH is on the verge of a sea change as brands increasingly experiment with digital screens in a fragmented market. Over the last three years, digital screens have suddenly sprung up all over Mumbai, from highways to shopping districts to beaches. What is driving this influx? Shannon Tellis speaks to brands and asset owners to find out how this will change marketing as we know it.
Advertisement
Business Of Brands
Advertisement
Advertisement
