News
See whats happening in Marketing & Advertising right now
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What is driving the dOOH surge?
Traditional OOH is on the verge of a sea change as brands increasingly experiment with digital screens in a fragmented market. Over the last three years, digital screens have suddenly sprung up all over Mumbai, from highways to shopping districts to beaches. What is driving this influx? Shannon Tellis speaks to brands and asset owners to find out how this will change marketing as we know it.
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Being digitally native doesn’t save you from scams
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Redefining sips of pleasure with cafe culture
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Havas Worldwide duo wins Power of Print 2024 edition
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AI decodes the emotions in Tata IPL 2024 ads
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Unveiling the power of social media marketing: The crucial role of data research
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Fintech apps and mobile OEM advertising: A match made in heaven
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Getting attention in an attention economy
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Do you think the prehistoric human had a career?
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Microsoft doubling down on cybersecurity: Satya Nadella
Microsoft CEO Satya Nadella prioritizes cybersecurity amid criticism over handling attacks by China and Russia on US agencies. Company undergoes major security update, placing security above all else. Microsoft is reportedly the world’s largest seller of cybersecurity products and has been called on by the authors of a report by US Cyber Safety Review Board to institute urgent reforms in the wake of foreign government hacking attempts.
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Samsung reports 'AI' 10-fold increase in profit
Samsung Electronics on Tuesday reported a 10-fold increase in operating profit for the last quarter as the expansion of artificial intelligence (AI) technologies drives a rebound in the markets for computer memory chips. Samsung projected the memory chip market to remain strong in the coming months, driven by the expansion of generative AI technologies, which is increasing the demand for both conventional chips used in servers and advanced chips designed to process AI, including high-bandwidth memory, or HBM.
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Instagram, YouTube the big likely winners of TikTok ban
But smaller rivals could rise too. If TikTok were to disappear, platforms like Instagram and YouTube - along with younger, smaller emerging rivals - would be scrambling for those valuable minutes of people's attention. But with an actual ban still likely years away, it's not clear what app will be its biggest beneficiary. Meta, which owns Facebook and Instagram, may see more advertisers amid uncertainty for its biggest rival, according to analysts who follow the company.
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Pinterest forecasts quarterly revenue above estimates
Pinterest saw an "emerging contribution" in the first quarter from third-party partnerships, which are ramping and complementing "the really strong growth" in the first-party ad demand, company executives added on a post-earnings call. The company expects second-quarter revenue to be between $835 million and $850 million, compared with analysts' average estimate of $826.5 million, according to LSEG data.
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SRK, Ajay Devgn top celebrity endorsers’ list
Shah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads rise. Top ad categories include Ecom-Gaming, Pan Masala. Sporta Technologies major advertiser.
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Prega News supports every couple's family planning choices
The film highlights the societal pressures on women to have a second child, and reinforces that the choice should ultimately rest with the couple themselves.
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Nepalis fight TikTok ban in court, or ignore it entirely
When Nepal suddenly announced a ban on TikTok last year, lawyer Sunil Rajan Singh was determined to fight what he said was a government effort to hide its wrongdoings. Others like Singh are determined to fight. The hugely popular video-sharing platform has faced restrictions in several countries for allegedly breaking data rules and for its supposed harmful impact on youth.
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McDonald's posts rare profit miss as customers turn picky
McDonald's results were also in contrast to those from other fast food chains that have also leaned on value menu items to lure picky customers, who are taking fewer restaurant trips.
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Paramount Global exited Reliance's Viacom18 with attractive returns: Top executive
Its Paramount+ streaming service is available on Viacom18’s JioCinema as a content block under the premium subscription tier. Viacom18 will continue to operate TV channels under Paramount-owned brands like MTV, Vh1 and Nickelodeon.
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Walmart launches store-label food brand as it seeks to appeal to younger shoppers
The brand, called Bettergoods, is just hitting Walmart stores and the company's online shopping site. Walmart said Tuesday it expects to have 300 products in the line by the fall, including frozen foods, dairy items, snacks, beverages, pastas, soups, coffee and chocolate. The prices range from under $2 to under $15, with most products costing under $5.
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Meta's functioning worse than government dept, Delhi HC asks platform to put house in order
The court was hearing a plea by TV Today Network Pvt Ltd which has come against the blocking of its Instagram page on a third party's complaint that its copyright was violated. It has also challenged the constitutionality of Rule 3(1)(c) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
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Facebook, Instagram in EU crosshairs for suspected tech rule breaches
Meta Platforms' Facebook and Instagram have failed to tackle deceptive advertising and disinformation ahead of key European Parliament elections, the European Commission said on Tuesday as it opened an investigation into suspected breaches of EU online content rules.
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Amazon results beat estimates, revenue forecast misses
Shares of the Seattle-based e-commerce and tech company climbed less than 2% in extended trade after its current-quarter revenue forecast came in below expectations. The stock closed down 3.3% in the regular session. Chief Financial Officer Brian Olsavsky told reporters on a call that capital spending would increase throughout the year, compared with $14 billion in the first quarter. "That will be the low point for the year as far as capex by quarter," he said.
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India not one market, state-wise focus crucial: Heineken
Heineken, the world's second-largest brewer, is impressed by India's business environment and progressive policies, especially in the beer sector. Despite challenges like high taxes on beer compared to spirits, India's promising demographics and increasing affluence make it an attractive market. Heineken's Indian arm, United Breweries, sees significant growth potential, with plans to capitalize on branding and market execution. India's net revenue for Heineken has increased 20% organically, driven by volume and positive price mix.
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Ride-hailing app Uber ceases operations across Pakistan
Uber ceases operations in Pakistani, directing users to switch to Careem. Uber had already ceased operations in Karachi, Multan, Faisalabad, Peshawar and Islamabad in 2022.
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Maruti bets on new-gen models to race past industry growth
Maruti Suzuki India is aiming to sell about 2 million vehicles in the current fiscal, an 8.1% increase, outpacing the domestic industry. The company is betting on the launch of new models to drive growth, targeting a 10% rise in production. Maruti also plans to step up exports significantly and invest INR 1.25 lakh crore by 2030 to double output. The company's aggressive strategy aims to regain market share lost to rivals in recent years.