Baby foods have sugar added to them, protein powders don’t have enough proteins and our good old spices could have ingredients that are carcinogenic. ET’s Kiran Somvanshi spoke to New York-based award-winning journalist Michael Moss whose investigation of the processed foods industry culminated in the best-selling book - Sugar, Salt, Fat.
YouTube marketing is a matter of using the components of YouTube to build an audience & increase the popularity of your products, services, or your brand. Unlike traditional advertising outlets, YouTube challenges companies to produce and share fun, informative, and interesting videos that more people find more enjoyable, engaging and stirring than any other marketing strategy.
Breaking down OnlyFans marketing strategy
One of the most dramatic effects of social media on food and beverage e-commerce is its potential to elicit emotional responses and drive customer action. Instagram, Facebook, and LinkedIn are effective platforms for displaying visually appealing food and beverage content, eliciting appetites in culinary events. F&B businesses may captivate attention and evoke emotions via well-crafted campaigns, resulting in stronger relationships with their target demographic.
Connected TVs offer advertisers a unique platform to deliver targeted ad solutions tailored to specific audience preferences and demographics. By leveraging CTV's precision targeting capabilities, advertisers can maximize campaign effectiveness and enhance viewer engagement. With screen size targeting, ads can be customized to suit the dimensions of viewers' screens, ensuring optimal visibility and impact.
Where do brands go from here? The key lies in responsible and ethical use of this new technology. Transparency is the cornerstone. Consumers deserve to know if they're interacting with an AI persona. Furthermore, collaboration is crucial. The best campaigns might involve a dynamic duo – human influencers leveraging AI tools for data analysis and content creation.
With influencer marketing becoming a necessity over the years, brands must effectively engage with the target audiences to stay competitive in the market. This comes with challenges!
Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. A proposed merger between Walt Disney-owned Star India and Reliance Industries-promoted Viacom18 (subject to regulatory approvals) will create an $8.5-billion media goliath, with leadership in both TV broadcasting and video streaming segments. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate? Javed Farooqui finds out.
A promoter once told Mahesh Peri, founder of Careers360, that “it is only in the business of education that we collect money upfront by selling a promise with no punishment for failing to fulfil those promises”. As false promises echo through the corridors of education businesses, Peri surveys the inherent trap of education advertising and argues that only a regulatory intervention can make institutions fall in line.
As more and more brands started pervading the consumer mind space, the focus shifted to what we call as purpose driven branding. The company has been battling it out with the social influencer who initiated this whole story. Will it affect sales? Will it create negative impact on the brand? Will the value proposition about “Tayyari jeet ki” still stay relevant or that is likely to change?
A guide to success in the omnichannel era
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