News
See whats happening in Marketing & Advertising right now
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Summer rain of gold at the Brand Disruption Awards
Brand Disruption Awards 2024 were categorised under different categories covering a diverse set of industries. The event saw a total of 68 awards being conferred for disruptive campaign works by various brands and their agencies.
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When Humour fails to “tickle” the cash register
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Empowering choices, greener future: How tech is fueling the sustainable brand revolution
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Sustainability as a core marketing principle
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Why brands harness the passion of sports platforms for visibility
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With content king, creators trying hard to be kingmakers this Lok Sabha elections
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Has brand Shubman Gill hit a bump?
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PR as an anchor for political parties: Navigating the complexities of India's elections
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SRK, Ajay Devgn top celebrity endorsers’ list
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Lux appoints Suhana Khan as its new brand ambassador
Marking its 100th anniversary, Lux has announced Suhana Khan as the brand's newest ambassador for its body wash range.
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Reliance Retail's Tira Beauty launches a new private label brand, ‘Nails Our Way’
This new line features a broad array of premium nail colour and care products, designed to enable consumers to express their unique style and embrace personal creativity.
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Tech platforms make pitch for ad deals as TikTok is roiled by politics
TikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it is a fraction of the size of Google and Meta, TikTok kicked off the short-form video craze and prompted rivals to build similar features.
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HC orders removal of mobile ad vehicles from public spaces
The high court directed that these mobile advertisement vehicles be immediately removed from spaces, footpaths, roadsides, junctions and intersections.
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Tesla vs Tesla: US carmaker sues Indian namesake for copying trademark
Tesla in a hearing at the Delhi high court this week said the Indian company had continued advertising its products with the "Tesla Power" brand despite a cease-and-desist notice sent in April 2022, according to details of the proceedings posted on the court website on Friday.
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Apple aims to tell an AI story without AI bills
After the company reported quarterly earnings on Thursday, Cook insisted that Apple will have concrete details about its plans for AI to talk about very soon.
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Soha Ali Khan endorses Tata Simply Better’s cold pressed oils
The brand has roped in actress-author Soha Ali Khan, who talks about the four variants of the cold pressed oils - Virgin Cold Pressed Coconut Oil, Cold Pressed Groundnut Oil, Cold Pressed Mustard Oil and Cold Pressed Sesame (Gingelly) Oil in the digital film. She also advocates for its premium quality and benefits of integrating them in everyday culinary practices, declaring them ‘Soha’s simply better choice’.
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MS Dhoni and Emcure make a formidable team for cure and beyond
The campaign highlights Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals.
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Apparel retailer rue21 files for third bankruptcy, will close all stores
rue21 has attempted to sell its business, but no buyer appeared willing to pay more than the company would earn by liquidating its inventory in "going out of business" sales and shutting down its stores, the company said in documents filed in Wilmington, Delaware, bankruptcy court.
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Aptiv to sell stake in self-driving venture to Hyundai, cuts FY sales view
Aptiv's move comes as legacy automakers cut down or back away from their push towards autonomous technology, following technological hurdles and growing safety concerns over self-driving vehicles.
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Kartik Aaryan asks to 'look again' with Irus Eyewear
The campaign is aimed at challenging snap judgments often associated with today's youth. The film goes on to highlight that today’s young generation is more than what meets the eye; they are driven to make a difference and leave an indelible mark on the world and yet somehow they look effortless in doing so.
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BookMyShow encourages youth to watch the bigger picture
Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.
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Games24x7 elevates Tridib Mukherjee to chief data science and AI officer
In his new role, Mukherjee will continue to drive Games24x7's data-centric approach, leveraging his extensive expertise in data science and artificial intelligence to drive innovation and enhance user experiences, the company stated in a press release.
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CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement and Retention
CleverTap’s AI engine, Clever.AI empowers marketers to identify the optimal engagement strategies in real-time and will help achieve 66% higher conversion rates and a 35% boost in operational efficiency.
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Electric two-wheelers lead as India's EV sales cross 1.7 million in FY2024
The report detailed that electric two-wheelers (E2Ws) constituted over 55% of the annual EV sales, totaling 41,35,077 units by the end of FY2024. The passenger electric three-wheeler (E3W P) followed with approximately a 32% market share.
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Switzerland unveils a 'brand' new look
The new, digital and modern brand world stands for Switzerland's long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known and popular symbol for Swiss tourism advertising for a generation.
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Maximum Growth Guaranteed in the Maximum City: MoEngage’s to Host Flagship #GROWTH Summit in Mumbai on 9th May
The #GROWTH Summit will bring together the best and brightest minds from India’s leading consumer brand for a day of sharing insights, learning from experts and practitioners, and networking with peers.