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• Fintech apps and mobile OEM advertising: A match made in heaven

  Their partnerships with leading mobile OEMs globally which cover 63 per cent of the global Android market helps Fintech brands to feature their apps on alternative app platforms. They also offer guidance throughout the campaign lifecycle for expanded reach and new revenue opportunities. Furthermore, some new age app growth companies have also launched their proprietary tools which fine-tune campaigns in real-time across mobile OEM inventory, aligning them with performance goals for enhanced Return On Ad Spend (ROAS).

  

• Unveiling the power of social media marketing: The crucial role of data research

  Concerning social media marketing, data research goes further than number crunching; it is about decoding language behind consumer preferences, sentiments, and trends. It acts like the north star for brand strategy in negotiating turbulent waters within the digital space. This paper discusses the importance of data research in social media marketing and its role in shaping contemporary business success.

  

• Do you think the prehistoric human had a career?

  Survival tasks like hunting, habitats, reproducing to shape a livelihood. Ancient tribal roles contrast modern focus on money, consumerism, rat race, fancy designations. Sometimes, work's true purpose is overshadowed by social acceptance and peer group perception.

  

• Getting attention in an attention economy

  Currently a big shift driven by increased consumption of content through smaller screens, and monetization across social media platforms has driven to ‘Think mobile first’. This implies a change in thinking at multiple levels. Audio, vertical content formats which are sharable, interactive, and rewarding for consumer engagement on a small screen. Does this mean digital will soon be the mainline medium? Is this death of TV?

  

• Lights, camera, AI-ction!

  One of the most exciting prospects of AI in Bollywood is its potential to democratize the filmmaking process. With powerful AI tools becoming more accessible and affordable, aspiring filmmakers from diverse backgrounds will have the opportunity to bring their stories to life. AI-powered tools can analyse vast amounts of film data to generate superior plot ideas, dialogues, and even entire screenplays that match the genre and style of successful movies.

  

• IPL advertising- fewer boundaries and sixes

  What differentiates this edition of IPL from the previous one? Which categories scored the maximum? Who showed a drop in run rate? And why should this matter from a futuristic point of view? This is what the TAM report of advertising spends shows after 39 matches in this edition of the IPL.

  

• Food companies view India as the new Wild West

  Baby foods have sugar added to them, protein powders don’t have enough proteins and our good old spices could have ingredients that are carcinogenic. ET’s Kiran Somvanshi spoke to New York-based award-winning journalist Michael Moss whose investigation of the processed foods industry culminated in the best-selling book - Sugar, Salt, Fat.

  

• Unleash the power of YouTube advertising: A comprehensive marketing guide

  YouTube marketing is a matter of using the components of YouTube to build an audience & increase the popularity of your products, services, or your brand. Unlike traditional advertising outlets, YouTube challenges companies to produce and share fun, informative, and interesting videos that more people find more enjoyable, engaging and stirring than any other marketing strategy.

  

• OnlyFans: How OnlyFans became the biggest online pimp

  Breaking down OnlyFans marketing strategy

  

• How are social media and tech trends transforming the F&B e-commerce landscape?

  One of the most dramatic effects of social media on food and beverage e-commerce is its potential to elicit emotional responses and drive customer action. Instagram, Facebook, and LinkedIn are effective platforms for displaying visually appealing food and beverage content, eliciting appetites in culinary events. F&B businesses may captivate attention and evoke emotions via well-crafted campaigns, resulting in stronger relationships with their target demographic.

  

• CTV takes centre stage as it reshapes India's advertising landscape

  Connected TVs offer advertisers a unique platform to deliver targeted ad solutions tailored to specific audience preferences and demographics. By leveraging CTV's precision targeting capabilities, advertisers can maximize campaign effectiveness and enhance viewer engagement. With screen size targeting, ads can be customized to suit the dimensions of viewers' screens, ensuring optimal visibility and impact.