Reliance Retail's Tira Beauty launches a new private label brand, ‘Nails Our Way’

This new line features a broad array of premium nail colour and care products, designed to enable consumers to express their unique style and embrace personal creativity.
BE Staff
  • Updated On May 4, 2024 at 12:00 PM IST
Read by: 100 Industry Professionals
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<p>Nail Our Way</p>
Nail Our Way
Reliance Retail's Tira Beauty has announced the launch of its latest private label brand, ‘Nails Our Way’, signifying a major expansion in its beauty offerings. This new line features a broad array of premium nail colour and care products, designed to enable consumers to express their unique style and embrace personal creativity, the company stated in a press release.

‘Nails Our Way’ brings an innovative approach to nail care, with a product line that includes the Gel Well, Swift Dry, Breathe Away, and Treat Coat nail enamel collections. These collections boast a diverse palette of colours, ensuring a perfect match for every mood and occasion. Alongside vibrant enamels, the line offers essential nail care products including the No Bump Base, Cuti Care, and Toughen Up solutions to nourish, strengthen and protect nails, it added.

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The collection is available online at Tira Beauty's website.

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  • Published On May 4, 2024 at 12:00 PM IST
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