Summer rain of gold at the Brand Disruption Awards

At the third edition of the Brand Disruption Awards 2024 organised by ETBrandEquity there was a downpour of precious metals.

The evening saw a total of 68 awards being conferred for disruptive campaigns by various brands and their agencies.

The Brand Disruption Awards recognises those individuals and organisations that made breakthrough changes in their domains. The awards celebrate disruptive innovation across the full spectrum of traditional and non-traditional domains ranging from technology, education to banking, telecom and automobile.

The awards were segmented into four broad categories and 38 sub-categories. This included 27 Industry Specific categories, 11 Campaign Specific categories, a Special Award and a Department Award.

The criteria considered during the jury process was predominantly based on the idea, the approach (strategy and execution), key technology/ key strategy used, impact on the industry, results and sustainability.

Britannia Milk Bikis and BigCity Promotions Gold won the Disruptive Campaign of the Year gold this year. The brand was also conferred two golds for Britannia Milk Bikis Nicknames Contest under different categories.

The Silver for the Disruptive Campaign of the Year was bagged by Savlon and Ogilvy Group India for ‘The world’s first hand ambassador’.

Corteva Agriscience and Covana Media won the Disruptive Campaign of the Year bronze metal.

Havas Play bagged a silver progress/department award for Ganga Kinare Music Festival - Edition 1, Varanasi under the marketing and communication category.

ITC Classmate and Deepsense Digital bagged the gold for Classmateshop campaign under the D2C category. In the same category, Traya bagged the silver for the Traya campaign.

Under the FMCG - food category, Dabur India won the silver for Dabur Heart Care Oil.

Nimyle / ITC Personal Care and Ogilvy Group India won a silver award under the FMCG - Personal Care category for Nimyle : Khushiyon ka farsh campaign.

In the BSFI and FinTech category, Perfios received the gold award for Perfios Acclaim campaign.

Mountain Dew and Spark Foundry bagged a gold award under the online gaming/gaming apps for Mountain Dew Clutch Crew campaign.

Under the real estate category, Birla White bagged the gold award for Birla White Seep Guard Waterproofing Solutions. In the same category, Mahindra Lifespace and Organic by MSL walked away with the silver for Mahindra Citadel.

Make My Trip and Enormous Brands won the gold award for MMT Homestays and Villas campaign in the Travel, Tourism and Hospitality category. The brand also won the silver award for MakeMyTrip's - Travellers map of India campaign with DailyDigital and Eleve Media under the same category.

Under the retail category, Chromebook Townhouse and 1 & S Communique won the silver award for Chromebooks campaign.

Vritti iMedia and Vritti Solutions bagged the silver award for Audiowala Bus Stand campaign in IT/ITES/loT Enterprise category.

See the full list of winners here