Blue Star's summer campaign 'garmi ki chhutti' features Virat Kohli
The campaign has been conceptualised and executed by FCB Interface.
The campaign has been conceptualised and executed by FCB Interface.
The campaign film prominently highlights Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.
Puma reaffirmed its partnership with Virat Kohli by dismissing reports suggesting Kohli's contemplation of terminating his 8-year-old deal as brand ambassador. Karthik Balagopalan, Managing Director of Puma India said that the association remains intact. Puma enlisted Kohli as its brand ambassador in 2017, sealing a deal estimated to be approximately Rs 110 crore.
Reels have transformed the landscape of nuptials, dictating not just how weddings are captured, but how they are conducted
Qualities like these are the ones we see in sportsmen who make it big in competitive sports. And watching them, either in person or on-screen can inspire us to face our life's challenges the same way.
Sports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individual cricketers who have performed exceptionally well in the World Cup like Kohli and Mohammed Shami
As India reaches the ICC World Cup finals, marketing and advertising spending is projected to increase by 20-25% from October to March. Brands are targeting popular cricketers like Virat Kohli, Mohammed Shami, Rohit Sharma, and Bumrah. Maruti Suzuki is among the companies that have ramped up advertising for the final match.
On the eve of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.
Adidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in India estimated at ₹350 crore, over a five-year term till 2028. The deal, formalised in June, made Adidas the official supplier for all men's, women's and youth India teams sportswear.
The campaign emphasises the significance of investing in high-quality materials and designs to create a sanctuary of comfort, guarding against potential nightmares caused by inferior interior choices.
This collaboration marks Kohli's first appearance in a digital artist's ad film.