Weikfield Foods, known for its pasta, is planning to use innovative communication methods, similar to the lie detector test used in a recent campaign, to promote its other brands. The CEO, D.S. Sachdeva, expressed a desire to dispel negative perceptions associated with certain categories of packaged foods.
A number of local brands now produce high-quality dark chocolate because it is what consumers want — especially in a post-pandemic world where health dominates people’s minds. California-based Dr Bharat Rakshak DDS, MDS, says high-quality dark can provide antioxidants, improve heart health, and potentially boost mood due to compounds like flavonoids and theobromine.
In the last few years, several leading FMCG companies such as Dabur, Emami, Tata Consumer Products Ltd and ITC have entered the spices market. Bikano will partner with spice farmers and suppliers to ensure quality and sustainability and adhere to relevant certifications from regulatory bodies such as FSSAI, ISO, HACCP, and GMP.
News reports earlier in the day claimed that cancer-causing carcinogenic materials were present in the FMCG major's honey. All our honey are manufactured in US FDA-certified facilities. And we can say with certainty that this is the purest honey Dabur makes in India, a company official claimed after it reported Q1 numbers.
In the beginning of the year, Coca-Cola had said India would be its fastest growing market this year. India, the Atlanta-based beverage maker’s fifth largest market in terms of volume sales, had the “strongest year ever” in 2022, the company had, and called out that the domestic market here is expanding horizontally and adding retailers, with an “extraordinary” increase in the number of bottling capacity.
Non-sugar sweeteners are used extensively by large Indian brands of soft drinks, breakfast cereals, ice-creams and juices as "healthy" alternatives to sugar. Soft drink, breakfast cereal, juice and ice cream makers use such sweeteners as "healthy" substitutes for sugar. Sales for related products, including sugar-free artificial sweeteners, could be dented by a labelling change, said industry figures.
"In order to keep a close tab on the claims and advertisements being made by the FBOs on their products, Advertisement Monitoring Committee of FSSAI has reported 32 fresh cases which have been found prima facie in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018," the regulator said in a statement.
The latest trigger is a controversy over Mondelez's Cadbury Bournvita, which flared up last week after social media influencer Revant Himatsingka made a video, highlighting the level of sugar in the milk food drink. The video went viral with calls like '#BoycottBournvita', following which Mondelez's law firm sent him a legal notice, leading to Himatsingka apologising and deleting the video on April 14.
Nutrition multinational Herbalife hopes its partnership with the Indian Premier League (IPL) will help with its ambitious expansion in tier 2 and tier 3 cities in India. The Board of Control for Cricket in India (BCCI) had on Wednesday announced its partnership with Herbalife for the Tata IPL 2023, to be played in the country from March 31 to May 28.
Officials of Indian Council of Medical Research (ICMR) and All India Institute of Medical Sciences (AIIMS) are of the view that ratings will be ineffective in curbing consumption of unhealthy foods and direct warning labels would be more effective.
The Food Safety and Standards Authority of India (FSSAI) is evaluating a proposal to enforce front-of-the-pack nutritional labelling to alert consumers about high fat, sugar and salt foods in a bid to curb consumption of unhealthy foods.
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