In the digital age, customer retention hinges on more than just transactional relationships—it's about fostering genuine connections, understanding nuanced customer needs, and leveraging technology to deliver exceptional experiences. At CX+ Summit, panellists emphasised the significance of fostering lasting connections in today’s data-driven world.
The appointment underscores Yellow.ai's commitment to bolstering its market leadership in the AI-powered customer experience industry with a robust global GTM strategy.
Ferrying ~7.1 million passengers daily, Delhi Metro has a punctuality rate of 99.96%. At CX+ Summit, Sudhir Mittal, general manager DMRC shared how the legacy transit system is modernising its infrastructure to offer passengers a world class commuting experience.
Among personalisation and brand loyalty, what is a bigger driver of customer lifetime value? Loaded with a series of questions, the audience took their seats for another power-packed session at the CX+ Summit organised by ETBrandEquity.
The vision for Digi Yatra has expanded beyond providing a hassle-free experience to passengers in airports. The initiative led by the Ministry of Civil Aviation is set to transform the way travel experiences are curated. At the CX+ Summit, Suresh Khadakbhavi, CEO of Digi Yatra Foundation, took audiences through the inception of the Digi Yatra initiative, its implementation, success and scope.
In India, the consumer profile changes every 100 km. Bearing this nuance in mind, Amazon India has endeavoured to deliver a customer experience that not only reaches every consumer but also adapts to each consumer’s unique preferences. At the CX+ Summit, Kishore Thota from Amazon discussed the importance of creating an adaptive CX and nurturing lifelong customer relationships.
Conversational commerce, also known as chat commerce or conversational marketing, represents a way for online retailers to unleash the potential of conversation to sell their products and services. A recent survey has found over 80 per cent of customers are willing to pay more to get a better experience, suggesting that in the modern world of commerce, it is not always the products or prices that have the most significant impact on conversion but the positive customer experience a brand delivers.
In today’s crowded and noisy marketplace, a simplified approach to CX is becoming the distinguishing factor. At the CX+ Summit, Subrato Bandhu, Vice President - India Market at Sprinklr, called for brands to embrace proactivity and simplicity in their approach to delivering great customer experiences.
A combination of generative AI, machine learning, marketing automation and understanding of data can be a powerful arsenal of weapons for a marketer. At the recently concluded CX+ Summit in Mumbai, a panel of experts came together to throw light on different aspects of this topic.
Organisations are working towards bridging the customer experience divide between physical and digital touchpoints with the help of technology and AI. At ET CX+ Summit 2024, Salesforce India’s Sonalika Sarna spoke about unifying customer data across touchpoints with a data cloud to unlock value.
Customer experience has emerged as a key differentiator for brands in every industry. Today, brands are focused on engaging their customers for a lifetime, making them more resilient to competition and economic headwinds. At the ET CX+ Summit 2024, Puneet Gupt, COO of Times Internet, engaged business leaders to explore how CX is driving their business forward.
Get updates on your preferred social platform
Follow us for the latest news, insider access to events and more.
