TikTok artists and advertisers to stay with app
TikTok's partners stay committed despite ban concerns. ByteDance must divest within a year. Platform competes with Meta Platforms for user engagement. While the music industry relies on TikTok for promotions, advertisers explore alternative strategies amid uncertainty. TikTok has rivaled larger companies such as Meta Platforms for user attention and ad budgets, and its cultural power is reflected in its ability to catapult emerging artists into viral hits, changing how young people discover music.