Amazon Music is bringing this Spotify-like AI feature

Amazon has announced an AI feature for Amazon Music that will allow users to create playlists by giving a text prompt on the app. Called Maestro, the AI playlist generator is being rolled out in beta for both Android and iPhone users. Recently, Swedish Music streaming giant Spotify released a similar feature for a Premium users in the UK and Australia this month.

“Meet Maestro: An AI playlist generator that helps you create any playlist you can think of—plus all the ones you can’t. This feature is rolling out in beta to a small number of U.S. customers on all tiers of Amazon Music,” the company said in a blog post.

The company said that listeners will be able to save the AI-created playlists and share them with other Amazon Music users. In order to create a playlist, users have to punch in a text prompt, which can also include emojis, emotions, activities, sounds or choose from one of the suggested prompts.

“Within seconds, you’ll be able to admire your use of emojis to evoke the perfect songs, and get a unique-to-you playlist that brings a selection of electronic and robot-like tracks to life. All that’s left to do is listen to what you created, save it, share it with friends to listen, and they can create their own to share back,” the company added.

Eligible users who can create AI playlists

Maestro is rolling out in beta to a subset of Free, Prime and Unlimited Amazon Music customers in the US. Amazon Music Unlimited subscribers can listen to their playlists instantly and save for later, while Prime members and ad-supported customers can listen to 30-second previews of their playlists before saving.

The company says it plans to expand AI playlist access to more customers over time. Amazon also says that users may not “get it right the first time” as it has implemented systems to proactively block offensive language and inappropriate prompts.