The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.
Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience.
Starship Entertainment's YouTube channels for Monsta X, IVE, and Cravity were hacked and rebranded as SpaceX. Name changes and content recovery are underway. Some videos have been recovered, including 'Love or Die', but others are still missing.
The new logo thoughtfully borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme.
A brand revamp or rebranding requires a company to revise its marketing strategy via a new name, logo or design. This is meant to develop a new and differentiated identity in the perception of customers and other stakeholders. However, rebranding is not merely about changing logos or tweaking taglines.
As Asianxt, the company remains dedicated to delivering quality content and engaging platforms to its audiences in India and across international waters. The transition is a key move that aims to position Asianxt as a visionary and influential player in India’s fast evolving media ecosystem.
Fever's rebranding initiative is designed to position itself as a youth-centered content network, transcending its traditional radio identity.
The company’s refreshed identity symbolises its approach of being ‘Creators of Culture-first Experiences’.
Following the acquisition, the agency’s holding company in Singapore has also undergone a name change from M&C Saatchi Holdings Asia to Mirabilia Media Holdings. (Mirabilia is the plural for Miracles. It symbolises a series of miracles or occurrences that inspire marvelous wonder and awe.) Likewise, the agency’s legal entity in Indonesia has been renamed from PT. MCS Saatchi Indonesia to PT. Mirabilia Media Indonesia, the agency added.
The new Olyv identity puts the vision of serving the customers’ entire financial life-cycle at the forefront with a foray into a range of diversified offerings, the company stated in a press release.
This strategic rebranding, initiated in 2024 with a fresh team and forward vision, signifies Torque Pharma's commitment to fostering collaboration, synergy, and unity in delivering innovative and high-quality healthcare solutions. The bold, dynamic, and new logo unveiled in this process captures the essence of the 'better together' theme.
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