Anirudh Ravichander and Yashraj Mukhate lead AI experimentation in music. Ad-film makers and marketers embrace AI for cost-effective content creation. General purpose AI tools gain traction for creative endeavors in various industries.
The advertising industry seems to have decided that shock and awe is the best way to connect with people. While this approach guarantees talkability, it mustn’t be confused with efficacy. Atul Vasudeva, VP, strategy at Tilt Brand Solutions, argues that it’s time the advertising industry tried a new strategy, a less abrasive one that doesn’t jolt people into taking notice. Their senses are anyway being hijacked and bombarded with stimulus from thousands of other brands, he writes.
Led by CEO Ravinder Bharti, the agency specialises in helping enterprises carve out a niche for themselves and attain a favourable position in the market. With a comprehensive range of services, including branding solutions, public relations, advanced SEO, web development, content writing, and digital marketing, Public Media Solution Group serves as a one-stop solution for all branding, marketing, and advertising needs, the company stated in a press release.
In a conversation with ETBrandEquity, Maria Bartolome Winans, the global CMO of Kyndryl throws light on some of the trends in the B2B marketing space. She touches upon the multiple challenges that come with brand building in the B2C world and establishing its own voice of authority.
For ethical personal care brand Pilgrim, its entire journey from day one has been primarily digital or MarTech inclined. In a conversation with Prasad Sangameshwaran of ET BrandEquity, the chief marketing officer of Pilgrim, Konark Gaur takes us through Pilgrim’s journey with MarTech as a co-traveller. Gaur says that technology is only the means to an end. While consumer behaviour may be consistent, the way of capturing them and the articulation of need states might be changing. Excerpts:
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders, the company stated in a press release.
Potential is immeasurable - it can only be felt. It is a gut instinct. It’s like a can-full of gasoline resting in the tummy of a pure-blood American muscle car, and the best part?
Stand up comedians have the real problem of over supply. Their managers are not making things easy by overpricing tickets. Sometimes a comedy live show can buy you two movie tickets, or a couple of beers at an upmarket hangout. Is the golden egg bearing hen theory repeating itself?
The #GROWTH Summit will bring together the best and brightest minds from India’s leading consumer brand for a day of sharing insights, learning from experts and practitioners, and networking with peers.
Consumers today are savvy, research oriented and can recognise inauthenticity and greenwashing a mile away. According to recent data by Stackla (via SocialMediaToday) 90 per cent of customers mentioned authenticity as an important factor in deciding which brands they like and support. They want companies to support issues they care about. Brands cannot afford to ignore these expectations and lose out on customers.
The company's television ads were over 200% more effective in driving consumer engagement before the pandemic in 2019, according to the television data and analytics company EDO. Now, Airbnb is getting creative in how it plans to drive new customers to its platform as it focuses on re-branding.
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