JioCinema offers free IPL 2024 streaming with ads. Teases new ad-free plan on X for April 25th. Current plan at Rs 999/yr or Rs 99/mo. Ad aired during Sunrisers Hyderabad vs. Delhi Capitals match.
The top 5 advertisers accounted for 37 per cent of the advertising volumes
The share of Pan Masala in advertising volumes slipped from 14 per cent to 10 per cent, when compared to the previous edition
The top 5 categories of advertisers accounted for 52 per cent of advertising volumes with e-commerce and gaming topping the list
After the first 15 matches of this year's IPL, as many as 73 new brands are advertising on television as compared to the previous edition.
Viacom18's JioCinema targets SMBs with affordable IPL ad rates starting at Rs 25 per thousand impressions. The platform offers city-level targeting and various budget-friendly packages for creative ad campaigns. JioCinema is said to have set goal of attracting 4,000 SMB advertisers for the IPL, hoping to diversify their ad base and lessen reliance on large companies. Industry experts believe this strategy aligns perfectly with the growing importance of SMBs in digital advertising, with their spending reaching a significant Rs 20,000 crore in 2023 according to a Ficci-EY report.
The enthusiasm that people in India have for their interests is unparalleled. According to the 2024 GenZ Trend Talk report, more than 90 per cent of teens identify themselves as part of a fandom, with cricket being one of their main interests. This was evident during the ICC Men’s Cricket World Cup 2023 which received over 16.9 billion views on ICC’s platforms on Meta.
"Google and Meta have built massive digital advertising businesses thanks to SMBs. JioCinema is wooing these advertisers with live sports as a hook," an advertising expert said, adding that building long-tail advertisers will help reduce dependence on large advertisers. According to a Ficci-EY report, digital advertising surged 15% to ?57,600 crore, including ?20,000 crore in ad spend by small and medium enterprises (SMEs) in 2023.
It has been a no-look-back journey, where companies/brands like Dream11, My11Circle, Vision11, MyFab11, MPL, Winzo etc. have partnered with the organisers, teams and broadcasters for the multi-channel marketing campaigns. Dream11 is leading this pack followed by My11Circle as the latter became the official fantasy sports partner for Tata IPL 2024 cracking a multi-year deal
Puma's campaign film for Delhi Capitals - called Delhi, Save the fight for the game – encourages fans to bring their aggressive spirit to the game with #DelhiSaveTheFight. Delhi’s characteristic aggression is often viewed critically but as a brand, Puma believes that the capital’s shared passion will positively uplift the game.
IPL drives TV sales, boosting shipments and preference for online purchases of premium models. QLED TV popularity rises in 2023 despite challenges. Smart TV penetration expected to increase further.
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