HEINEKEN

Summer of sport to help revive global beer sales

Heineken, the world's No. 2 brewer, already reported its first quarterly volume growth in over a year in the three months to end-March. Rival Carlsberg also reported higher volumes after several quarters of decline. Anheuser-Busch InBev, meanwhile, reported a smaller-than-expected drop in volumes on Wednesday. Its sales have been hit hard by a boycott of key U.S. brand Bud Light, but the impact is now set to ease over a year after it started.

More in HEINEKEN

Heineken seeks approval for sale of Russian business

"If and when we have approval, we will share further details about the buyer," the company said on Wednesday.
Heineken sees 2023 profit increase despite Europe weakness

The Dutch-based company whose brands include Tiger and Sol said operating profit would grow but at a slower mid- to high-single-digit percentage rate in 2023, reflecting continued cost savings, a challenging economy and lower consumer confidence in some markets.
Vikram Bahl joins United Breweries as CMO

Prior to this appointment, Bahl was global brand vice-president, Nutrition, at Unilever.
Emami Agrotech appoints Debabrata Mukherjee as chief marketing & strategy officer

Mukherjee will be heading the company’s marketing operations across verticals i.e. edible oil, spices, soya chunks and bakery fat. He will also head the innovation strategy for Emami Agrotech’s future roadmap.
Indian craft beer maker Bira 91 to buy Beer Cafe

Beer Cafe, which sells 50 brands across 33 outlets in 15 cities, will continue to serve beer from different global brands, the statement added.
Dentsu Creative appoints Ajeet Shukla as group ECD

In his new role, Shukla will drive Dentsu Creative’s global proposition to transform brands and businesses through the power of ‘Modern Creativity’ in the western region of the country. His focus will be to breathe life into the best possible creative solutions that are strongly anchored in culture, innovation and technology.
BWS 2022: Using sports to build brands

Moderated by Vinit Karnik, head - sports, e-sports and entertainment, GroupM South Asia, experts from Zepto, Exide, Ather Energy discussed the on-ground sports inventory and title sponsorship, the return on investment in the case of brand associations and more.
Letter from Cannes Lions 2022: From creativity under bombs to ‘collaborativity’

Through the eyes of Leo Burnett’s Dheeraj Sinha and Rajdeepak Das, we take a look at sessions at the Cannes Lions 2022, spanning from the Ukrainian President’s hope and belief on creatives, to sessions with Pepsi and Heineken on the power of creativity through collaboration.
Heineken, Carlsberg and Universal Music join Russia exodus

Heineken, the world's second-biggest beer company, said Wednesday it was stopping the production, advertising and sale of its namesake brand in Russia "in response to the continued escalation of the war". Heineken had already suspended new investments and exports to Russia last week...
Building African Global Icons: Designing brands for the youngest continent

African cultures are building brands of their own, ready to rock the boat and dictate their own terms. Africa’s generation of 15-24-year-olds especially is ready to express its ambition through art, culture, fashion and lifestyle (often preferring local and authentic brands). This generation is proud of its roots, embraces African traditions, but also forges its own path, on its own terms...
Costly beer ahead: Heineken to hike prices amid pandemic challenges

The company sold 4.6 per cent more beer last year, with growth in every region except Asia-Pacific, according to its annual earnings statement. The quantity was also "well ahead" of 2019, before the pandemic pummelled the world economy. The global economic recovery from the Covid-19 crisis has been accompanied by decades-high inflation and supply chain disruptions as demand surged following the recession ...