Gleaning legitimately useful prescriptions from AI is often an effort in vain – with it often dishing generic, cookie-cutter recommendations on how to achieve ‘success’. Hence, the allure of fully realized Prescriptive AI. But first, the author delves into the semantics.
Among personalisation and brand loyalty, what is a bigger driver of customer lifetime value? Loaded with a series of questions, the audience took their seats for another power-packed session at the CX+ Summit organised by ETBrandEquity.
While attention spans today are shorter than tweets and competition fiercer than ever, understanding the intricate workings of the human mind is essential for any marketer worth their salt. To thrive, there’s no two ways about it – they must use data science as the scalpel to dissect user behavior, and craft emotionally compelling experiences, says the author.
This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing and optimise omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximise bookings and revenue, and connect seamlessly with users across channels.
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.
This collaboration marks BajajCapital's commitment to prioritising meaningful and positive customer experiences at scale within the BFSI industry, the company stated in a press release. This strategic alliance aims to bring about substantial improvements and innovation in how the company interacts with its customers, emphasising a more customer-centric approach, it added.
In its prediction of top martech trends for 2024, the company statement said that the convergence of data privacy regulations, advancements in AI and increasing demand for personalised content will redefine the MarTech landscape. As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not only a personalised but strategically optimised experience.
Disruptive technologies will make customer journeys transformative and enhance brand-customer relationships, says the author.
In the third episode of ‘Performance Talks’ by Meta, Sameer Shetty, Chief Digital Officer & Head of Digital Business and Transformation at Axis Bank along with Konark Gaur, Chief Marketing & Commercial Officer at Pilgrim talk about leveraging WhatsApp in enhancing customer experience and business growth.
Consumers now anticipate hassle-free, convenient shopping experiences. Providing this seamless online customer experience is paramount for driving successful sales and maintaining steady growth.
Brands are fast shifting towards Generative AI to create content that suits the needs of different customers.
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