Speaking to ET, Jeff Dodds, CEO, Formula E, said, “If you look at what Infosys has done with ATP and what they’ve done with tennis, I think they’ve given a perfect example about how technology can expose fans to more data and make the experience of watching much richer. And that’s the journey we are hoping to go on with Formula E.”
An ad for the new iPad Pro caused an uproar Wednesday for showing an industrial-sized hydraulic press crushing objects linked to human creativity -- such as a record player and trumpet -- into a sleek tablet. "I'm not sure 'wanton destruction of all the good and beautiful things in this world' was really the vibe you were trying for," wrote X user Judd Baroff on X. The ad links to viral TikTok videos of industrial presses and other machines that are watched by millions on the platform.
In FY24 from April 2023 to March 2024, TCS also consolidated AI and Cloud expertise with the creation of the AI.Cloud unit.
With the latest incarnation of AlphaFold, researchers at DeepMind and sister company Isomorphic Labs - both overseen by cofounder Demis Hassabis - have mapped the behaviour for all of life's molecules, including human DNA.
“We have always been about AI. It has been at the backbone of our feed since 2006 and we have had products for advertisers that have been leveraging AI. That’s how users get different things basis their interests,” said Arun Srinivas, director and head of the ads business (India) at Meta.
The company's daily active unique visitors jumped 37 per cent, to 82.7 million in the first quarter ended March 31, while its average revenue per user increased by 8 per cent. The results follow strong earnings from rivals including Snap and fan optimism that marketers are ramping up spending this year, after an ad market slump in 2023 caused by sticky inflation and an uncertain economic outlook.
The deal is subject to regulatory approvals including from France. Once it is concluded, Sonio will remain headquartered in France.
Anirudh Ravichander and Yashraj Mukhate lead AI experimentation in music. Ad-film makers and marketers embrace AI for cost-effective content creation. General purpose AI tools gain traction for creative endeavors in various industries.
Tech giant Google will crack down on content that is vulgar and issues a new policy statement in this regard. Further, companies and advertisers have been given a deadline to remove such content.
In a conversation with ETBrandEquity, Maria Bartolome Winans, the global CMO of Kyndryl throws light on some of the trends in the B2B marketing space. She touches upon the multiple challenges that come with brand building in the B2C world and establishing its own voice of authority.
Epidemik Content is committed to delivering top-notch content with best-in-class production that’s value for money. It will embrace AI and new-age storytelling while collaborating with the best new talent to push the envelope and redefine industry standards, the company stated in a press release.
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