Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
UK based craft beer brand, Brewdog has plans to expand into the China market, according to a BBC news report.
In a keynote address at DigiPlus Fest 2023, AB InBev’s Richard Oppy made a case for consistency, bravery, and agility in creativity.
The new ad shows six real everyday Americans, including a construction worker, a food truck owner and a basketball player enjoying a Bud as they unwind or pursue their passions. Each person takes a beer and passes the six-pack to the next until the final beer is handed to the viewer.
For 36 years, spanning nine World Cups, Budweiser has been the official beer sponsor of the biggest footballing event in the world. But a last-minute ruling forbidding the sale of alcohol in or around the stadiums threatened to derail the brand’s best-laid plans. Here’s how they made the most of a terrible situation.
As the FIFA World Cup 2022 in Qatar picks up pace, we look into some of the brand associations from this year. While Nike was a clear winner with 13 national team jersey deals, arch rivals Adidas and Puma weren’t much behind, striking seven and six deals respectively.
The event, held every four years, typically boosts beer consumption globally, and the Belgium-based maker of brands such as Stella Artois and Corona clearly wants to profit from the millions of dollars it has paid to be the tournament's official brewer.
The Belgium-based brewer's third-quarter core profit rose 6.5% on a like-for-like basis to $5.31 billion, above the 5.2% climb forecast by analysts in a company-compiled poll.
The campaign film was developed in partnership with creative agency Wieden+Kennedy and is an evolution of the brand’s new “Yours to Take” platform launched earlier this year.
Budweiser's ad film portrays the footballer with the prize box, asking to drop it to the fans.
The Triple Jeopardy of Attention featured Julian Douglas, vice chairman, VCCP Partnership and International CEO, President of the IPA along with Karen Nelson-Field, founder and CEO, Amplified Intelligence, Orlando Wood, Chief Innovation Officer, System1 Group and Consultant and Author Peter Field.
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