News
See whats happening in Marketing & Advertising right now
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Chanakya and the art of strategic thinking
Strategy is much more about making the right human connections, than people give it credit for. Having the suitable support system around one’s idea, is absolutely vital. It can make the critical difference between success and failure. Many strategists limit their perspective to the PowerPoint, the white paper and the like. But, it is all about getting the apt people into the mix. To build off their ideas.
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The heart of our MarTech efforts is to deliver a superior consumer experience: Shuvadip Banerjee, ITC
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Tata Play Expands, Integrates Amazon Prime Video in Strategic OTT Aggregation Push
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Bucket list this summer
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The audacity of advertising
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Apple may close deal with OpenAI to bring ChatGPT to iPhones
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From perfumes and handbags to cards and chocolates, how India celebrated Mother's Day
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Communication lessons from a sexuality educator
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It’s time for marketers to blend analytics and MMP data
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Cannes Lions announces Unilever as creative marketer of the year
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 creative marketer of the year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions.
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Dutch fine Fortnite maker for 'pressuring' kids with ads
Dutch authorities slapped a 1.1-million-euro fine on Fortnite maker Epic Games on Tuesday, judging that vulnerable children were exploited and pressured into making purchases in the game's Item Shop. The Netherlands Authority for Consumers and Markets (ACM) hit Epic Games with two separate fines totalling the equivalent of $1.2 million, after finding that underage gamers "could experience pressure in several ways to make purchases."
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TV upfront presentations clouded by digital video ad supremacy
Digital video refers to a broad category of TV alternatives that includes paid streaming services like Netflix, social video platforms such as TikTok, free ad-supported TV offerings like Pluto TV and cable replacement services including YouTube TV. It will account for an estimated $62.9 billion in U.S. ad spending in 2024, according to an April report from the Interactive Advertising Bureau and Guideline.
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Nothing to integrate ChatGPT into all of its audio products
London-based consumer tech brand, Nothing, on Tuesday announced that it will be integrating OpenAI's Artificial Intelligence (AI) chatbot ChatGPT into all of its audio products.
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Clovia announces Manushi Chhillar as its new brand ambassador
The TVC campaign revolves around the idea of Clovia being a supportive companion for women during all of life's adventures and moments, both grand and intimate, akin to a caring friend. The film's story follows Chhillar’s candid conversations with her friend and highlights Chhillar’s spontaneous and adventurous personality as she juggles her plans for the day.
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ZEE Entertainment to broadcast DP World ILT20 Season 3, live on TV and OTT platform ZEE5
The event will be broadcast in Hindi and English commentary. ZEE5 will offer Live free-to-view streaming of the 34 cricket matches, aimed at bolstering cricket viewership in the Indian subcontinent and beyond. This move represents a commitment to making cricket more accessible to a wider audience, thereby democratizing the experience of sports viewing in the region.
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iCubesWire elevates Lovin Dhawan as business director of growth and strategy
With over five years at iCubesWire as digital lead, Lovin has navigated various leadership roles. His past experiences as account director at Hungama Digital Services and Interactive Avenues have garnered him the expertise in driving innovative solutions and building client relationships.
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Waaree Energies appoints Carat India as its media partner
The collaboration between Waaree Energies and Carat India, a dentsu company, underscores Waaree Energies Limited's commitment to advancing sustainability and contributing towards a cleaner future.
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Bumble's billboard ads sneered at celibacy as an alternative to dating - and the company got stung
Women on social media castigated the company for suggesting celibacy isn't a valid personal choice. Some online critics read the slogan as reflecting patriarchal notions that women should be willing to have sex with men even if they don't want to.
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FanCode gets exclusive rights to broadcast PGA Championships
FanCode has obtained the exclusive rights to broadcast the upcoming PGA Championships The tournament will take place from May 16 to May 19, 2024, at Valhalla Golf Course in Louisville, USA. The match play starts at 11.30 pm IST on Thursday and Friday and at 10.30 pm IST on Saturday and Sunday. The PGA Championship, reserved for professional players, is a prestigious event considered the pinnacle of golf.
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Moha: partners with cricket star Surya Kumar Yadav
Personal care brand Moha: partners with cricket star Surya Kumar Yadav, known as SKY, to bring innovation and excellence to personal care products. A press release stated that the partnership highlights Moha:'s commitment to Ayurvedic principles, Charak Pharma's involvement, and the introduction of Sunscreen Spray, emphasizing the focus on personal care, innovation, excellence, and trust.
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Sony posts 7% fall in annual profit, narrowly misses PS5 target
Sony said it sold 20.8 million PlayStation 5 units in the full year. That compared with a revised target of 21 million units issued in February following weaker-than-expected sales over the year-end shopping season.
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OTT players are free riders, may enter commercial pact with telcos: GSMA's Mats Granryd
Granryd further said that it would be wise for regulators to stay away from the argument, and let commercial parties come to an agreement instead of having a regulator intervening into the matter.
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OpenAI releases faster model to power ChatGPT
"We're very, very excited to bring GPT-4o to all of our free users out there," Chief Technology Officer Mira Murati said at the highly anticipated launch event in San Francisco.
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Sony names two executives to lead PlayStation
Industry observers noted that it was not usual practice to split the leadership of a Sony division.
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Devyani, PVR Inox form JV to develop food courts in malls
Devyani International has formed a 51:49 joint venture with multiplex operator PVR Inox to develop and operate food courts within shopping malls in India. The companies have no consideration exchanged and will invest in the proposed company's share capital in a 51:49 ratio. Existing food court businesses will not be part of the proposed company's business until the expiry, termination, or renewal of contracts.
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HC quashes penalty order issued to Tata Chemicals and others over 'substandard iodized salt'
The Nagpur bench of the Bombay High Court has overturned a 2016 ruling by the Food Safety Appellate Tribunal in Maharashtra's Buldhana, which penalized Tata Chemicals Limited and others for allegedly producing and selling substandard iodized salt. Justice Anil L Pansare directed the FSSAI to ensure procedural compliance and transparency going forward.
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Govt plans to make anti-fake review rules mandatory for e-commerce firms
The government issued the new quality norms for e-tailers a year ago, prohibiting them from publishing paid reviews and demanding disclosure of such promotional content.
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Lenovo and Motorola hit with sales ban in Germany
Lenovo and Motorola face a sales ban in Germany due to a Munich court ruling over InterDigital's WWAN patent infringement, impacting popular devices and leading to uncertainty about potential negotiations or appeals.
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Walmart to lay off hundreds of corporate staff and relocate others, WSJ reports
Meanwhile, workers at the U.S. retail giant's smaller offices in Dallas, Atlanta and Toronto are being asked to move to other central hubs such as Walmart's corporate headquarters in Bentonville as well as Hoboken or Southern California, the report added.