IPL ADS

More in IPL ADS

• IPL Advertising

  An analysis of top advertisers in this edition of the IPL by TAM Sports shows a large increase in the number of advertisers and categories in the IPL 2024 edition.

  

• Top wicket taker

  The top 5 advertisers accounted for 37 per cent of the advertising volumes

  

• High on fizz

  Aerated soft drinks fizzled out of the top five categories of advertisers. Financial services and foods walked straight in.

  

• Brand Partnership

  Thirty six new categories entered the IPL this year. Parle Products, Airtel Xstream, Upstox, Fogg and Angel One were the top new entrants.

  

• Pan India Appeal

  The share of Pan Masala in advertising volumes slipped from 14 per cent to 10 per cent, when compared to the previous edition

  

• Run Feast

  The top 5 categories of advertisers accounted for 52 per cent of advertising volumes with e-commerce and gaming topping the list

  

• Debutants

  After the first 15 matches of this year's IPL, as many as 73 new brands are advertising on television as compared to the previous edition.

  

• 'Eventful' year weighs on IPL advertisement spends

  The Mumbai Indians vs. Chennai Super Kings match drew 71.5 crore views. Anita Nayyar and Sandeep Goyal comment on the impact of the T20 World Cup on IPL ad rates and reduced ad spending. Sajal Gupta discusses the influence of VC funding on IPL advertising.

  

• Hardik Pandya endorses two brands in one ad

  Technology brand Poco has joined forces with Taco chain Taco Bell in a co-branded campaign featuring Hardik Pandya. The premise of the campaign is to showcase the proposition of 'loaded with more' that both brands claims to be their unique selling proposition. A media statement stated that Pandya with his fearless approach and dynamic personality captures the pulse of Gen Z.

  

• JioCinema's Facebook and Google ad strategy for IPL'24

  Viacom18's JioCinema targets SMBs with affordable IPL ad rates starting at Rs 25 per thousand impressions. The platform offers city-level targeting and various budget-friendly packages for creative ad campaigns. JioCinema is said to have set goal of attracting 4,000 SMB advertisers for the IPL, hoping to diversify their ad base and lessen reliance on large companies. Industry experts believe this strategy aligns perfectly with the growing importance of SMBs in digital advertising, with their spending reaching a significant Rs 20,000 crore in 2023 according to a Ficci-EY report.

  

• Tiger Shroff and Rashmika Mandanna are on a Crunchyroll

  The ad films have been crafted using a blend of original Japanese animation with live action. The creative agency behind the campaign is Tilt Brand Solutions, while the anime segments were created by anime studios in Japan, ensuring the authenticity of the craft and reinforcing Crunchyroll's dedication to sharing Japanese anime with the world.