CONSUMER TRENDS

  • reckitt beats sales estimates driven by dettol lysol

    Reckitt beats sales estimates, driven by Dettol, Lysol

    Consumer companies from Reckitt to Nestle have invested heavily in product innovation to win back shoppers who had turned to cheaper brands during the COVID-19 pandemic and more recent cost-of-living crisis. They hope improvements to existing products will allow them to raise prices without taking a hit on sales volumes. Reckitt's other products include Nurofen tablets, cold remedy Lemsip and Durex condoms.

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More in CONSUMER TRENDS

  • Black Friday, holiday sales spur demand at Shoprite

    Shoprite, South Africa's biggest supermarket group, reported on Tuesday a nearly 14% jump in its half-year sales, supported by a record Black Friday and festive season as cash-strapped shoppers and upmarket consumers went after food deals. Cash-strapped shoppers, hit by high interest rates and inflation, are spending less on discretionary items like clothes and shoes and more on food and essentials.

    black friday holiday sales spur demand at shoprite
  • Consumer goods makers set to post mixed sales

    Consumer goods makers set to post mixed sales as US prices ease more than in Europe. Companies like Procter & Gamble and Nestle began hiking prices in the United States at the end of 2021, driven initially by a pandemic-led freight and input cost crisis. The hikes, which ramped up following Russia's invasion of Ukraine, were easier to take in the United States than Europe because contracts with companies like Walmart and Target are a lot more flexible than highly regulated deals in Europe.

    consumer goods makers set to post mixed sales
  • Sleep engineering, food fixing top consumer trends in 2024

    Engineering sleep tops the list. With over two lakh monthly searches on the web, a growing number of Indian consumers are looking for solutions for sleeplessness by researching more on sleep hygiene practices and solutions. Food fixers as a trend comes next. There has been a 40 per cent rise in searches for gummies in 2023 as compared to 2022. These include gummies for better sleep, good gut health, healthy skin and hair.

    sleep engineering food fixing top consumer trends in 2024
  • Consumer trends in the home and lifestyle categories

    The Indian home furniture market, valued at US$ 19 billion in 2022, is a big value driver in the consumer segment. The market is expected to reach US$ 34 billion by 2028, registering a CAGR of ~10 percent. The category is largely unorganised, with the organised sector contributing 21 percent (US$ 3.9 bn) to the market. By 2028, the organised sector’s share is projected to increase two times to reach US$ 8.1 billion. This presents an opportunity for brands to scale and increase market penetration.

    consumer trends in the home and lifestyle categories
  • Are D2C brands able to win consumer trust?

    Are D2C brands really preferred over legacy brands? What are drivers of consumer trust, quality, and value for money? Do D2C brands have an advantage to deliver to consumer needs? What are the levers that D2C brands are pulling effectively? Are there any common drivers or is each category a game to be played by its own rules?

    are d2c brands able to win consumer trust
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