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More in BYTEDANCE

  • TikTok artists and advertisers to stay with app

    TikTok's partners stay committed despite ban concerns. ByteDance must divest within a year. Platform competes with Meta Platforms for user engagement. While the music industry relies on TikTok for promotions, advertisers explore alternative strategies amid uncertainty. TikTok has rivaled larger companies such as Meta Platforms for user attention and ad budgets, and its cultural power is reflected in its ability to catapult emerging artists into viral hits, changing how young people discover music.

    tiktok artists and advertisers to stay with app
  • X owner Elon Musk says opposed to US ban of competitor TikTok

    Elon Musk on Friday came out against banning TikTok in the United States, even if it would mean less competition for his social media platform X, formerly Twitter, as the initiative sees fresh bipartisan momentum in Congress. "TikTok should not be banned in the USA, even though such a ban may benefit the X platform," Musk said in a post on the social network he acquired in 2022.

    x owner elon musk says opposed to us ban of competitor tiktok
  • What happened when India pulled the plug on TikTok

    An endless scroll of homemade productions, many of them shot in small towns or farms and set to popular music, helped while away the hours across the world's cheapest and fastest-growing mobile-data network. As it has in the United States, TikTok became a platform for entrepreneurial extroverts to build businesses.

    what happened when india pulled the plug on tiktok
  • Chinese TikTok sellers upset as it tightens US rules

    Chinese e-commerce vendors that want to sell products on TikTok Shop in the U.S. as an alternative to Amazon are upset by moves they say the short video app has made to tighten enforcement of its rules for overseas sellers opening shops on the platform. TikTok, which faces the threat of having to divest its U.S. operations or be banned, has in recent weeks taken a harder stance toward enforcing its internal rules, according to five Chinese vendors on the site and an industry association that represents 3,000 Chinese stores selling products online.

    chinese tiktok sellers upset as it tightens us rules
  • TikTok and its 'secret sauce' caught in US-China tussle

    As a US campaign to sever TikTok from its Chinese parent heads to the Senate, analysts say Beijing's response to a forced sale of the app -- and its 'secret sauce' algorithm -- Hands off. - 'The secret sauce' - That ByteDance algorithm has helped drive TikTok's stratospheric success since the app was launched for the international market in 2017.

    tiktok and its secret sauce caught in us china tussle
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