D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.
The business of fake goods is a thriving billion-dollar industry globally. A 2021 report by Crisil and the Authentication Solution Providers Association (ASPA) revealed that 25-30% of all products sold in India are spurious and that at least 31% of consumers willingly purchase counterfeit products. Mukta Lad finds out how brands in India tackle the counterfeit menace, which poses a threat to their reputations, revenues and consumer trust.
Customers in South Africa will be able to shop from a selection of local and international brands across 20 different product categories such as consumer electronics, home and small kitchen appliances, including international brands such as Apple, Amazon said.
Cosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wastage. Beauty and fashion attract numerous influencers, especially on Instagram and YouTube.
Potential is immeasurable - it can only be felt. It is a gut instinct. It’s like a can-full of gasoline resting in the tummy of a pure-blood American muscle car, and the best part?
Global and Indian companies like Coca-Cola, Apple and Reliance Retail anticipate a successful year ahead with strengthened demand post-March, despite global economic challenges. Robust growth forecasts are backed by increased consumer spending and a positive outlook for India's GDP. Beverage giant Coca-Cola chief executive James Quincey told analysts that the India business was a "little softer" in January and February, but "March and April have now bounced back." He said the company expects to have a "strong year this year" in India.
This article delves into the latest transformative trends. The author explores how AI and Big Data are creating sustainable supply chains, empowering consumers to become eco-conscious decision-makers, and propelling brands towards a greener future. It also showcase leading brands harnessing technology to champion sustainability, paving the way for a more responsible and eco-friendly tomorrow.
CleverTap’s AI engine, Clever.AI empowers marketers to identify the optimal engagement strategies in real-time and will help achieve 66% higher conversion rates and a 35% boost in operational efficiency.
Consumers today are savvy, research oriented and can recognise inauthenticity and greenwashing a mile away. According to recent data by Stackla (via SocialMediaToday) 90 per cent of customers mentioned authenticity as an important factor in deciding which brands they like and support. They want companies to support issues they care about. Brands cannot afford to ignore these expectations and lose out on customers.
FMCG giant Dabur has revealed that it has been investing in expanding its rural footprint which has driven the demand for its brands better by nearly 400 bps than in urban areas, the company said in a media release on Thursday.
Yum Brands reported a fall in quarterly global same-store sales on Wednesday, hurt by choppy demand for its KFC and Pizza Hut brands from inflation-weary consumers in the United States as well as in overseas markets.
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