A Teamlease Digital study revealed high AI adoption in pharma and healthcare (52%), followed by FMCG and retail (43%). Manufacturing (28%) lagged behind, while infrastructure & transport (20-22%) and media & entertainment (10-12%) saw the least adoption.
In FY24 from April 2023 to March 2024, TCS also consolidated AI and Cloud expertise with the creation of the AI.Cloud unit.
“We have always been about AI. It has been at the backbone of our feed since 2006 and we have had products for advertisers that have been leveraging AI. That’s how users get different things basis their interests,” said Arun Srinivas, director and head of the ads business (India) at Meta.
The deal is subject to regulatory approvals including from France. Once it is concluded, Sonio will remain headquartered in France.
Tech giant Google will crack down on content that is vulgar and issues a new policy statement in this regard. Further, companies and advertisers have been given a deadline to remove such content.
Shares of the Seattle-based e-commerce and tech company climbed less than 2% in extended trade after its current-quarter revenue forecast came in below expectations. The stock closed down 3.3% in the regular session. Chief Financial Officer Brian Olsavsky told reporters on a call that capital spending would increase throughout the year, compared with $14 billion in the first quarter. "That will be the low point for the year as far as capex by quarter," he said.
The world's biggest maker of memory chips and TVs said operating profit rose to 6.6 trillion won ($4.8 billion) in January-March, up from 640 billion won a year earlier. That was in line with Samsung's own estimate of 6.6 trillion won flagged earlier this month, its highest operating profit since the third quarter of 2022.
Bloomberg reported last month that Apple was in talks to license Google's Gemini chatbot for new iPhone features.
One of the most exciting prospects of AI in Bollywood is its potential to democratize the filmmaking process. With powerful AI tools becoming more accessible and affordable, aspiring filmmakers from diverse backgrounds will have the opportunity to bring their stories to life. AI-powered tools can analyse vast amounts of film data to generate superior plot ideas, dialogues, and even entire screenplays that match the genre and style of successful movies.
Shares of the Facebook and Instagram parent dropped about 15% in extended trade following the report, its market capitalization plunging to about $1 trillion. Alphabet shares fell 3% in extended trade and Microsoft declined 2%, with concerns that Wall Street may have underestimated the cost of the AI race hitting those Big Tech companies ahead of their reports on Thursday.
Where do brands go from here? The key lies in responsible and ethical use of this new technology. Transparency is the cornerstone. Consumers deserve to know if they're interacting with an AI persona. Furthermore, collaboration is crucial. The best campaigns might involve a dynamic duo – human influencers leveraging AI tools for data analysis and content creation.
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