Filming of cinema, documentaries and advertisements will be allowed free of cost, and producers will have to go through a single-window clearance system. A security deposit of Rs 40,000 will have to be paid for advertisements, Rs 1 lakh for TV serials and Rs 2.5 lakh for films, the GR stated.
As per TAM AdEx's report, the ad space demonstrated consistent growth, with a four per cent increase in 2023 compared to 2019 and notable quarterly spikes of seven per cent in Q2 and 28 per cent in Q4, surpassing the two per cent rise observed in the detailed 2023-2022 comparison. It revealed that the top ten advertisers together added 13 per cent share of ad space with Maruti Suzuki India leading the list in Y 2023.
Through this campaign, the company aims to bring light to their invaluable contributions and honor the immeasurable impact of women on the world. As a token of gratitude, the brand has created #InvestorsForLife badges for male colleagues to wear, symbolising appreciation for their female counterparts. The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts.
The merger of Walt Disney's Indian media business with Reliance Industries' Viacom18 will create a dominant player in the Indian media industry. The merged entity will have over 70 channels from Star India, 38 TV channels from Viacom18, Jio Cinema, and Hotstar. It will control 75-80% of the Indian sports market in both linear TV and digital platforms.
Canara HSBC Life Insurance had unveiled a digital campaign spotlighting its product offering, iSelect Guaranteed Future Plus. The essence of the campaign is in fulfilling financial aspirations and securing milestones. Designed to address a spectrum of financial requirements, the product is designed to ensure financial goals are met within a given time.
The Young Lotus Workshop at Adfest in Pattaya, Thailand helps emerging talent engage with industry leaders, exchange ideas and enhance their skills on a global platform. The winning team will head to Thailand to participate in the Young Lotus Workshop from 19th to 21st March and also participate in Adfest 2024 from 21st to 23rd March.
Zee's subscription revenue for the quarter rose 3%, while advertising revenue dropped 3%. Overall pace of recovery of the advertisement environment continues to be slow, the company said. Expenses related to the merger with Sony stood at 603.4 million rupees and Zee said it expects certain related costs such as legal, compliance and adviser fees. Zee took several steps, including closing some channels, for the Sony deal that was in the works for two years, resulting in one-time and recurring costs.
Karnataka Bank has launched its centenary campaign, ‘Bharat Ka Karnataka Bank’. In commemorating a century of banking legacy, the bank has embraced the theme of adaptability and evolution. The campaign encapsulates the idea that true legacy lies in understanding the need to evolve with the times. The campaign is executed by Havas Media India and Havas Worldwide India.
Hiding behind the “spreading awareness of cervical cancer” agenda are many commercial stakeholders- vaccine peddlers who seem to have no qualms about exploiting the vulnerable, forgotten celebrities struggling for attention, and desperate agencies wanting to make their campaigns viral. Sensationalism becomes the saviour, even if it means manipulating a serious healthcare issue, instilling fear in those currently battling the disease, and disrespecting the memory of those who genuinely lost their lives to cervical cancer, and not on Instagram.
Swedish fast fashion giant H&M on Tuesday said it had pulled an advert for school clothing, which critics said sexualised young girls. The campaign was launched in Australia and featured two young girls in school uniform with the caption "Make those heads turn in H&M's Back to School fashion". Social media users pilloried the company for the ad, which has since been withdrawn.
In a rare and candid conversation at the AAAI Subhas Ghosal memorial lecture, the CEO of Godrej Consumer Products urged advertising folk to reclaim their position as the preferred brand advisors and urged them to look within at their processes and look outside at their rich cousin —management consulting for inspiration.
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