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• As part of 100-day plan, Govt to launch app to target deceptive methods used by cos to trick consumers

  Within the upcoming two months, the government is set to unveil a mobile application aimed at notifying consumers about deceptive techniques, commonly referred to as dark patterns, employed by online platforms. This initiative, disclosed by a senior official from the department of consumer affairs, forms a crucial component of the department's agenda within the initial 100 days following the formation of the forthcoming government.

  

• Hdfc mutual fund ad encourages genuine efforts for long-term satisfaction

  HDFC Mutual Fund releases a video campaign highlighting the importance of genuine efforts for long-term satisfaction, focusing on SIP investments. The film coincides with the release of 'Srikanth,' a Hindi biopic on Srikant Bolla, the visually impaired founder of Bollant Industries. The film effectively showcases the protagonist's effort to close the communication divide, drawing a parallel with the disciplined strategy investors can follow through Systematic Investment Plans (SIPs).

  

• myTrident shows in-law bonding with Kareena Kapoor Khan and Sharmila Tagore

  myTrident's new campaign with Kareena Kapoor Khan and Sharmila Tagore, led by Punit Malhotra and created by Dharma 2.0, sets new standards in the home decor industry, emphasizing creative storytelling, elegant family relationships, luxury home products. This initiative claims to establish a new benchmark in creative storytelling, honoring the changing dynamics of contemporary family relationships.

  

• P&G plans to downplay its corporate name in ads during Paris Olympics

  The consumer products maker, one of the world's biggest ad spenders and a sponsor of the Olympics, is instead focusing its marketing at the Games on its individual brands including Pampers diapers, Gillette razors and Ariel detergent.

  

• EU to encourage influencers to have 'positive' impact

  As concerns rise over disinformation in a fragmented information landscape, the EU announced steps Tuesday to encourage influencers to post content that has a "positive" impact on society. Concerns have been rising in the EU over efforts to manipulate European public opinion through online platforms.

  

• Ear and now: how brands can effectively strategise with audio ads

  Brands across different categories can leverage audio advertising to create impact and improve recall. Here’s what Spotify’s Arjun Kolady has to say about this.

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• Bumble's billboard ads sneered at celibacy as an alternative to dating - and the company got stung

  Women on social media castigated the company for suggesting celibacy isn't a valid personal choice. Some online critics read the slogan as reflecting patriarchal notions that women should be willing to have sex with men even if they don't want to.

  

• Rumble sues Google over digital advertising practices

  Rumble has accused Google of maintaining its monopoly by reaching an agreement with Meta's Facebook to prevent Facebook from offering alternatives to Google's ad tech ecosystem.

  

• Manforce Condoms unveils #CondomNahiManforceBolo campaign

  The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'. The brand has launched a year-long campaign with the aim of establishing the prominence of Manforce Condoms as the top-of-mind choice for consumers whenever they consider purchasing condoms.

  

• FCB India appoints Mayuresh Dubhashi as the new CCO

  As the new chief creative officer, Dubhashi will be at the forefront of FCB India's creative efforts, partnering closely with FCB India's chief executive officer Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India's creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

  

• British newspaper groups warn Apple over ad-blocking plans: report

  British newspaper groups caution Apple about the 'web eraser' tool, expressing concerns over its impact on journalism's financial sustainability. NMA requests a meeting to address potential implications on editorial integrity.