Chaudhuri is currently associated with the Datamatics Group of Companies as the global head of data science and advanced analytics, since 2016. Prior to Datamatics, Chaudhuri has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates.
The number of WhatsApp users in India is quickly catching up to the number of electors who voted in the 2014 General Elections. At ICS 2024, Mohit Dua, co-founder, AiSensy shared about how brands have achieved success in leveraging WhatsApp as a communications channel to spark two-way conversations with people.
At India Communications Summit 2024, Meghana Narayan, co-founder of Wholsum Foods, shared a keynote address about discovering the ‘why’ for the business and how the company’s North Stars have guided its decision-making and impact.
Advertising self-regulatory body ASCI has received a legal notice from a model regarding deepfake and AI misuse in advertising, highlighting the importance of protecting personality rights. In the notice, the model Kanchan Nagar emphasises the need for ethical standards, privacy rights and the need for regulatory intervention. The complaint has brought attention to the widespread problem of personality rights violation due to the improper use of deepfake and artificial intelligence (AI) technology in commercial advertising.
While Uday Mohan steps into the position of chief operating officer of Havas Media India, R. Venkatasubramanian assumes the role of chief operating officer of Havas Play. They will continue reporting to Mohit Joshi, chief executive officer, Havas Media Network India.
Whisper’s new film features young eight-year-old girls who know nothing about menstruation and think up the worst possible scenarios as the cause of unexpected bleeding in one of their friends. The film aims to normalise this natural biological change in their body by educating young girls in school about the early onset of periods with a fun, catchy jingle that reiterates, “periods ka matlab healthy hai aap (periods means you are healthy)".
The campaign resonates deeply with JK WallMaxX customers who prioritise trust and consistency in their choices. Featuring actor Jimmy Shergill as Sharma ji, a discerning homeowner who values quality and fervent brand loyalty, the campaign underscores the reliability of JK Maxx Paints as the preferred choice for home beautification needs.
The company said from July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report to Minor Hotels chief executive officer Dillip Rajakarier.
Research gets the AI Makeover
In today’s world, brands are more often than not walking on thin geopolitical ice. Brand leaders must stay on guard and take every step possible to preempt and prepare for threats to their business operations and workforce well-being, while learning from the challenges they encounter along the way.
HDFC Mutual Fund releases a video campaign highlighting the importance of genuine efforts for long-term satisfaction, focusing on SIP investments. The film coincides with the release of 'Srikanth,' a Hindi biopic on Srikant Bolla, the visually impaired founder of Bollant Industries. The film effectively showcases the protagonist's effort to close the communication divide, drawing a parallel with the disciplined strategy investors can follow through Systematic Investment Plans (SIPs).
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